Portrait of the Manager as a Young Author

Portrait of the Manager as a Young Author

168 pages

Softcover

Genre: Literature, Philosophy, Sociology, Essay, Nonfiction

The former head of Apple, Steve Jobs, was worshiped as a manager, a visionary and a cult figure. But what he truly was, was a talented storyteller – almost no one could beat him at transforming a firm or a product into a story that would be told again and again. The method of storytelling today is hold by managers as a new magical formula. Storytelling if the new Trojan horse for numbers and facts. But what does actually happen when the economy falls back with embellished stories upon the source of literature?Is a new form of poetry created? Are managers becoming authors? Starting with the phenomenom of storytelling, Philipp Schönthaler examines the relation between econmy and literature and pleads for textes that will overlap both spheres. 

German title: Portrait des Managers als junger Autor - Zum Verhältnis von Wirtschaft und Literatur
ISBN: 978-3-95757-266-0
Publisher: Matthes & Seitz Berlin
Publication date: 2016
Series: Fröhliche Wissenschaft Vol. 074
Sold to: Turkey, United Kingdom, United States

Licence

Essay

Sample translation

Complete English translation available

Philipp Schönthaler, born in Stuttgart in 1976, was awarded the Clemens Brentano Prize in 2012 for his narrative debut Nach oben ist das Leben offen. Matthes & Seitz Berlin has published eight of his books; the essay Portrait of the Manager as a Young Author (2016) was translated into English and Turkish. He lives in Berlin.

By the same author(s)

"Philipp Schönthaler knows how to make poetic capital out of the connection between business and literature. [...] The way he now exposes a small gesture by Daimler CEO Dieter Zetsche as great theater in his essay on storytelling is finely observed and brilliantly formulated." – Frank Kaspar, Deutschlandradio Kultur