Portrait of the Manager as a Young Author

The former head of Apple, Steve Jobs, was worshiped as a manager, a visionary and a cult figure. But what he truly was, was a talented storyteller - almost no one could beat him at transforming a firm or a product into a story that would be told again and again. The method of storytelling today is hold by managers as a new magical formula. Storytelling if the new Trojan horse for numbers and facts. But what does actually happen when the economy falls back with embellished stories upon the source of literature?Is a new form of poetry created? Are managers becoming authors? Starting with the phenomenom of storytelling, Philipp Schönthaler examines the relation between econmy and literature and pleads for textes that will overlap both spheres.