Reaction Machine. Social Media Tribunals

Reaction Machine. Social Media Tribunals

248 pages

Hardcover

Genre: Humanities, Nonfiction
Hate, insults, propaganda: How can conflicts on social media be effectively curbed?

Social media has spread into the furthest corners of our lives. It structures the flow of information, channels attention and contributes to the formation of a highly reactive public sphere. This reactionary machine produces fake news, stokes hatred and leads people to publicly attack and insult one another, and to set up tribunals. Rupert Gaderer uses literary texts, theatre pieces and essayistic interventions, as well as court cases, self-help guides and ‘shitstorm’ simulations, to show how digital conflicts are aesthetically reflected upon, reproduced or criticised: in paranoid observation logs, in counter-attacks against haters, in poetic forms of digital insult, in literary hate speech on stage, and in analyses of right-wing ideologies. In doing so, this book outlines, not least, aesthetic strategies of resistance against the destructive dynamics of social media – moving beyond resigned lamentations about the coarsening of debate culture and illusory demands for a complete disconnection from the internet or a sweeping legal curtailment of the platforms.

German title: Reaktionsmaschine - Tribunale sozialer Medien
ISBN: 978-3-7518-2136-0
Publisher: Matthes & Seitz Berlin
Publication date: 2026

Licence

Non-fiction

Rupert Gaderer, born in Vienna, teaches and conducts research at Ruhr University Bochum and co-leads the project ‘Virtual Worlds of Conflict: Forums and the Dynamics of Tribunalisation’ within the SFB 1567 ‘Virtual Lifeworlds’. He has extended his research into complaints and grievances to include digital and extra-institutional conflicts. His most recent publication is Querulieren. Kulturtechniken, Medien und Literatur 1700–2000 (2021).